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VP, Marketing and Communications

Position Title:          Vice President, Marketing and Communications
Reports To:             President
The Community Foundation of Greater Greensboro is a public charity dedicated to strengthening the greater community of Greensboro, North Carolina. Under the direction of a volunteer board of community leaders, the Foundation receives charitable funds from donors, invests those funds, distributes funds to charitable causes and provides services and grants to nonprofit agencies, and the community.
The Community Foundation of Greater Greensboro is an equal opportunity employer, and proudly embraces its guiding tenets of diversity, equity and inclusion.
Position Summary:
The Vice President of Marketing and Communications is responsible for the development, integration, and implementation of a broad range of strategic branding, communication, and public events/activities to promote the Foundation’s programs, services and community impact. The goal is to advance the Foundation’s reputation, as well as drive increased awareness and donor support. The VP has responsibility for all marketing and communications products and services, including newsletters, impact reports, web and social media channels, media and public relations, collateral materials, and special events.
Job description:
Essential Duties & Responsibilities:
Brand Championship, Marketing and Creative Direction
  • Be the brand champion of the Foundation as “creating lasting impact together”
  • Responsible for brand-based marketing vision – as advocate and gatekeeper for the brand, provide internal standards and guard rails for the organization to follow
  • Ensure that the Foundation’s brands and branded campaigns embrace and reflect the Foundation’s vision across all communication touch points
  • Find creative methods to build the Foundation’s brand, promote awareness and engagement and build audiences for the Foundation’s impact
  • Utilize measurement and survey tools that help define the Foundation audiences and gauge the effectiveness of marketing and promotion efforts
  • Identify and tell compelling stories about donors, grantmaking, and community leadership, using various channels (video, social media, collateral, earned media), to propel the success of overall organizational goals
  • Manage the development, distribution, maintenance, and library of all print, visual and electronic content assets
External Communications
  • Develop a marketing strategy that effectively markets the organization and educates the public in terms of issues and maximizes the organization’s fundraising efforts. Incorporate opportunities for donors to learn more about community issues, including content at major convenings and through a robust web presence
  • Lead the development of integrated communications strategies based on brand positioning, defined organizational objectives, and a deep understanding of the stakeholders, messages/channels and vehicles
  • Strategically deploy creative use of digital video content to advance the Foundation's impact, reach, engagement and asset development goals
  • Facilitate the writing of articles, speeches, and opinion pieces for publication in relevant outlets
  • Convert the Foundation’s successes into inspirational stories shared across print and digital forums
  • If and when situations arise, lead the Foundation’s crisis communications efforts in consultation with the President. Ensure that an updated crisis communications plan is in place
Internal Communications
  • Direct market research activities to keep abreast of changing demographics and other relevant issues to evaluate marketing and communication activities and monitor emerging issues
  • Direct the marketing activities, including the development of promotional materials
  • Assist Development and Donor Services in driving asset development across multiple sources (Including Donor Advised Funds and other revenue streams) by leveraging improved branding, more integrated and leveraged communications, and by supporting organization-wide efforts
Media Relations
  • Develop and implement aggressive and proactive strategies to increase the Foundation’s public profile in traditional and social media
  • Negotiate media contracts and develop strong relationships with local paid media
  • Use metrics to set and work towards goals, including traffic growth
  • Set priorities and timetables for on-going web development based on emerging trends in the fast-changing digital world
Event Management
  • Responsible for the development and implementation of an annual, strategic special events calendar, including working across departments to assure open lines of communication around various events with clear and consistent branding messaging.
  • Work across departments to develop, coordinate and implement sponsorship packages for donors and other key constituents
  • Ensure efforts, resources and volunteer time is utilized in a manner that provides the greatest return to the organization
  • Ensure all events are planned to capture the attention of the intended audience and the media
  • Manage the production of each event ensuring all appropriate sponsorships are achieved, consistent brand messaging objectives are met, and all details are managed in a creative, timeline and cost-efficient manner
Provision of Leadership:  
  • Represent the Foundation, participate in, and make professional presentations, at various community forums, events and activities
  • Develop working relationships with media outlets covering the Greensboro area, along with relevant regional and/or national outlets
  • Establish and monitor staff objectives, priorities, performance, and development goals
  • Serve as primary liaison to the Marketing Committee
  • Maintain strong working relationships with donors, community groups, and other organizations within the field
  • Serve as member of interdepartmental teams to ensure the effective and efficient operations of the Foundation 
Required Capabilities:
  • Supports the mission, vision and strategic goals of the Foundation in order to serve both internal and external customers
  • Conducts self in a professional manner and maintains appropriate professional appearance
  • Follows and supports Foundation policies and procedures
  • Evaluates own performance and assumes responsibility for professional development
  • Maintains confidentiality
  • Maintains current knowledge of all changes affecting area of work
  • Participates as a team member utilizing a collaborative style to achieve mutual goals
  • Promote a culture of high performance and continuous improvement
  • Provides proactive, creative cross-functional leadership, thinking and ideas to enhance service to customers
  • Demonstrates ability to work effectively with others
Communications Skills
  • Effective oral and written communications skills
  • Effective presentation skills
Initiative and Ingenuity
  • Takes action without being asked or required
  • Anticipates and resolves problems
  • Uses creativity and imagination to develop new insights, ideas, approaches and/or solutions
Knowledge, Skills & Abilities
  • Bachelor’s degree in communications, marketing, journalism or related field
  • Minimum five to seven years’ experience in leadership role, in-house or with an agency
  • Extensive writing and editing experience, externally focused and effective
  • Able to operate as an effective tactical and strategic thinker
  • Creative, good problem solver, and self reliant 
  • Effective interpersonal, organizational, leadership and persuasion skills
  • Ability to lead cross functional teams
  • Accuracy and excellent verbal and written communication skills; effective presenter to large groups
  • Extensive computer, publishing software and social media skills
  • An ongoing commitment to training in both areas of soft skills and technical skills to keep the Foundation’s communications fresh
  • Ability to gain the confidence and respect of donors and professional advisors as well as Foundation colleagues 
  • Strong understanding of nonprofit operations and familiarity with community issues and volunteerism 
  • A broad and diverse knowledge of community issues and demographics with a strong individual network
  • Working knowledge of community foundations and an understanding of charitable giving opportunities and strategies
The Community Foundation of Greater Greensboro

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