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Director of Communications & Advocacy

Ask yourself? 

Do you believe that health care is a human right? Are you passionate about eliminating health inequities? Do you share our vision of a community where racism has been eradicated, racial equity has been achieved, systems, policies, and prevailing norms are supporting health equity, and—as a result—historically marginalized communities are flourishing?  

Are you a communications strategist with skills using data and stories to drive engagement and implementing multi-channel outreach and engagement plans? Do you have a love for managing projects from idea through execution?  

If you've answered yes, you could be Cone Health Foundation's Director of Communications & Advocacy. 

Why? 

Cone Health Foundation eliminates health inequities, especially for historically marginalized communities by advocating for and investing in community-driven solutions. The Foundation’s strategic plan is anchored in four pillars: 

  1. Funding: Our funding builds the capacity of organizations doing the work to eliminate health inequities, to do what they do even better. 
  2. Visibility & Communications: We support a learning community by sharing concepts, ideas, and best practices that help us, our partner, and grantees work more effectively. 
  3. Partnership: We are cultivating strategic relationships and supporting organizations to work together to eliminate health inequities. 
  4. Advocacy: We lend our voice and reputation to close the gap on health inequities. 

This work means that the Foundation continues to build the community’s awareness of issues that influence the health of residents in the Greensboro area, and advocate for change at policy and systems levels. 

Job description:

With that in mind, Cone Health Foundation is hiring a Director of Communications & Advocacy to promote and support the activities of the Foundation staff and board. 

What will you do as Cone Health Foundation’s Director of Communications & Advocacy? 

Reporting directly to the President, the Director of Communications & Advocacy will guide and execute a strategy for all Cone Health Foundation communications, including branding, content creation, media and public relations activities, marketing, and support for community engagement and advocacy initiatives. The successful candidate will have a clear commitment to community health and racial equity, understanding the importance of centering equity to achieve the Foundation’s mission. 

Major responsibilities of the Director of Communications & Advocacy include: 

Strategy Development and Implementation 
  • Create and implement effective communications and advocacy plans that support the Foundation’s priorities and focus areas, identifying the actions, audiences, collaborations, and investments required to achieve the desired impact. 
  • Establish and implement key messaging, working with the staff and board to ensure the Foundation maintains a consistent voice in the community. 
  • Partner with the staff, board, and community partners to ensure effective communications plans are in place to support community engagement and advocacy efforts. 

Content Creation and Analysis 

  • Develop content for and manage external communications, including social media, website, newsletter, print and electronic collateral, and media interaction. 
  • Stay up to date with current issues and trends that relate to the work of the Foundation and its partners; curate content and share with the board, staff, partners, and other interested partners. 
  • Prepare presentations for the President and community-facing staff and board members. 
  • Monitor traffic and engagement on social media and website to make data-informed decisions. 

Community Engagement and Advocacy 

  • Working with the Foundation’s staff and board, engage in coalitions and partnerships that advance health and racial equity. 
  • Identify opportunities to center health and racial equity through communications, advocacy, and partnership initiatives. 
  • Ensure the Foundation has the messages and materials necessary to communicate its work and impact to community stakeholders; develop targeted communications for specific stakeholder audiences. 
  • Represent Cone Health Foundation in the community; serve as the primary liaison to media ​​outlets. 

Brand Integrity 

  • Building upon recent branding work, develop and implement brand initiatives to reflect and clearly articulate the Foundation’s priorities. 
  • Steward brand standards that ensure consistent use of messaging, design, and communications channels. 

Project Management 

  • Ensure the appropriate processes, software, and other resources are in place to properly support the successful implementation of the communications strategy. 
  • Source and manage relationships with consultants, contractors, vendors, and other resources required to carry out duties. 

 

Key lived experiences, attributes, and skillsets sought in the Director of Communications & Advocacy 

The Director of Communications & Advocacy must demonstrate a firm commitment to the mission of Cone Health Foundation. In addition, the individual may possess the attributes, skills, and qualifications listed below: 

  • Director-level leadership experience in a communications role (that includes a combination of marketing, advertising, brand management, media relations, and public relations functions), with direct responsibility leading the development and implementation of an overall communications strategy 
  • Excellent writing and editing skills 
  • Experience with website management, content development, and social media platforms 
  • Experience in media relations and working with print, radio, television, and online media 
  • Experience telling the stories of diverse communities, and working under the leadership of and collaborating with historically marginalized communities  
  • Knowledge of advocacy and public policy approaches at the state and local levels 
  • Ideally, experience leading advocacy campaigns and implementing communications strategies to support advocacy efforts 
  • Proven ability to express ideas clearly and concisely, both orally and in writing; ability to project confidence and knowledge when speaking publicly 
  • Proven ability to manage multiple priorities and deliver against deadlines while maintaining the flexibility necessary to adapt, respond, and meet the needs of the organization 
  • Great attention to detail and a willingness to “get in the trenches” to achieve goals 
  • Demonstrated ability to develop positive, productive professional relationships with diverse stakeholders 
  • Entrepreneurial mindset with demonstrated ability to think strategically and creatively, while also implementing tactically 
  • Enthusiastic approach to work, with the humility and attitude to work effectively in a team environment and contribute to team building and culture 
  • An understanding of issues and policies affecting health equity, ideally in the Guilford County area, though not required 
  • Experience working in the health care and/or social services fields is desired  
  • Experience working in the philanthropic and/or nonprofit sector is desired 
  • Excellent computer skills 
  • Bachelor’s degree in a communications-related field 
  • Lived experience of a marginalized identity is considered a valuable asset 

Are you Cone Health Foundation’s Director of Communications & Advocacy? 

To apply, click on the link to the Director of Communications & Advocacy – Cone Health Foundation position profile at ArmstrongMcGuire.com/jobsYou will see instructions for uploading your compelling cover letter, resume, salary requirements, and professional references.  Please provide all requested information to be considered. In case of any technical problems, contact talent@armstrongmcguire.com. No phone calls, please, and no applications will be accepted by email or directly from third-party posting sites. 

Salary is commensurate with experience and the requirements of the position and starts in the $​​​​90,000 ​​range. Benefits include ​​​​​​medical, dental, vision, life, short and long-term disability insurance; a well-being program; 401(a) retirement, 403(b) savings, and 457(b) deferred compensation plans; leadership incentive plan; 40 days to be used for vacation, holiday, and sick time; and paid parental leave.  

​​​​​Equal Opportunity Employer 
Cone Health Foundation is an Equal Opportunity Employer and committed to providing equal opportunity employment opportunities for applicants and employees. All employees and applicants for employment will be evaluated on the basis of their qualifications, ability, and performance without regard to race, religion, age sex, sexual orientation, gender identity, veteran's status, ethnicity, national origin, disability, color, or as otherwise protected by law. 

Want to know more about Cone Health Foundation? Visit https://www.conehealthfoundation.com/.  

Location:
Greensboro, North Carolina
Compensation:
Starting at $90,000
Contact:
talent@armstrongmcguire.com

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